Project 4

Context

Remi is a hypothetical sleep regulator that stimulates pleasant dreams for people who struggle with anxiety, insomnia, and nightmares.

The design concept for this product focuses on evoking a calming and dreamy feeling for the user. The brand’s messaging focuses on self-care, relaxation, and switching the negative into a positive.

Brand Guidelines

The brand’s logo features a spiral shape in the chosen color palette, and a dropped “e” which signify the immersion into a dream world.

Motion Graphics

The motion elements are used create movement and interest in branding materials. The spiral shapes create a sense of hypnotic flow and motion into a dream world, while the bouncy visual language adds an uplifting touch. The lines and title refer to REM cycle brain waves, which is the stage of sleep where you have dreams.

Colors

The purple, yellow, and green tones work together to create a soft and peaceful atmosphere, while the rounded visual language adds a friendly and approachable touch.

Initial storyboard for motion trailer